It’s 2022, remote work has revolutionized the corporate world, and quite quitting is on the rise.
During the pandemic, nothing made sense anymore. Like Walmart having their biggest event of the year, Black Friday, on Monday. And yes, they still called it Black Friday.
Problem is, nobody likes Mondays. Especially, the original quite quitters who suffered from a "case of the Mondays", the cast of the 1999 film, Office Space.
We reunited the cast of Office Space to see how they have decided to stop hating Mondays and start getting the best deals of the year, while working REMOTE.
Role: Concept / Art Director (ACD)
creatives: Nikki Baker, Leslie Shaffer, Leslie Diez, Travis Parr
ECD: Travis Parr
CCOs: Nikki Baker & Leslie Shaffer
director: Matt Spicer
production co: Division 7
agency: Fallon NY
Chemours aims to encourage young girls to pursue careers in the sciences.
Women throughout history have made countless noteworthy contributions to science, technology, engineering and math. Yet today, they still only hold a scant 29 percent of jobs in STEM.
By casting little girls as some of history’s most inspiring women chemists, we’re retelling the stories of those who have won Nobel prizes, headed college science departments, and invented modern day miracles. All in the hope that more little girls will see these successful women and in it, also see a part of themselves
Role: Senior Art Director
Senior Copywriter: Reid Masimore
GCD: John Long
Press:
Adweek ( Editor’s Pick)
Ogilvy NY
Role: Concept / Art Director (ACD)
Director: Andrew Becker
ECD: Travis Parr
CCOs: Nikki Baker & Leslie Shaffer
Agency: Fallon NY
For many students, learning about the Periodic Table has never been something to sing about. So to promote #NationalChemistryWeek, we created a series of animated music videos to celebrate this fundamental scientific tool and inspire the next generation of chemists.
From a classical performance by the Noble Gases to a punk tribute by the Halogens, various elements of the Periodic Table were assigned a distinct genre, style, and lyrics for each day of the week.
Utilizing stop-motion and 3D printed props, we turned every set into a stage and dominated the conversation on Twitter. Earning almost a million impressions in two days and the highest engagement Chemours has ever received.
Role: Art Director
Copywriter : Reid Masimore
Group Creative Director: John Long
Design Director: Bastien Baumann
Director: Sam Sulam
Animator: Weston Doty
Character Designer: Robyn Makinson
Press:
Awards:
Shorty Award Winner -Best Art Direction
Silver DMA Award Winner -Best Art Direction
Ogilvy NY
In 2018 Jack in the Box needed a distinct visual identity for their social channels along with a year’s worth of snackable content.
I also contributed to tabletop-photography, illustration, food-styling and animated all the gifs.
Role: Senior Art Director
ECD: Steve Yee
CCO: Bobby Pearce
Photographer: Kelly Woods +Leslie Diez
David&Goliath LA
Halloween lost its edge. Only the darkest spirit could bring it back. In an effort to make Halloween scary again, we kidnapped one very famous and beloved (hated) influencer. And we did it LIVE.
Role: Art Director
Copywriter: Reid Masimore
CCO: Alfonso Marian
Executive Creative Director: John Long
Design Director: Bastien Baumann
Creative Director: Beth Kushner
3D Designer: Lucas Camargo
Photographer: Justin Bettman
Agency: Ogilvy NY
To promote Opperman & Weiss campaign for Jägermeister, Let's Get Darke, we reached out to creators on Instagram to create a mask that allowed for their Darke side to emerge.
I came up with the look and feel for the digital campaign, and worked alongside the cinematographer to direct all the videos.
Role: Art Director
Copywriter: Reid Masimore
Creative Director/ Design Director: Bastien Baumann
Editor / Jeremy Hansen
Animator / Jason Shevchuk
Photographer: Justin Bettman
Ogilvy NY
Role: Concept / Art Director (ACD)
Concept / Copywriter (ACD): Joe Benavente
Director: Nicole Ackermann
ECD: Travis Parr
CCOs: Nikki Baker & Leslie Shaffer
Agency: Fallon NY
Jack in the Box was looking for a fresh way to celebrate National Burger Day 2018 by humorously suggesting different ways customers could enjoy their Buy One Get One burger. I worked with animation house Flavor to design and source the scenarios in which you could use your burgers.
Role: Senior Art Director
3D Animation: Flavor
ECD: Steve Yee
CCO: Bobby Pearce
David&Goliath LA
Make it short
The most menial errand can leave you with a story when you depend completely on public transportation. Car2Go puts you in control so you can cut through unwelcome detours anytime the trip needs to be quick.
Art Director: Leslie Diez
Copywriter: Cesar Vallejo
Freelance NY
Role: ACD Art Director/ Concept
An ACD art director that can write in English and Spanish
Una directora de arte que puede escribir en dos idiomas.
Role: concept
creatives: Leslie Diez. Joe Benevente
CD: Mellisa Hoke Emily Swenson
Producer: Alex Roundtree
CCOs: Nikki Baker & Leslie Shaffer
Fallon NY
For World Pistachio Day, The Wonderful Company wanted to give their audience something fun, engaging, and shareable.
We created a GIPHY branded page with nutty gif stickers. Users will be able to use our celebratory gifs on all social channels and SMS by simply using the hashtags that they’re probably already using like #awkward #TFW #Nutty #crazy #lol
My role involved leading a mid-level team in developing branded GIPHY stickers, along with contributing designs and animations.
Role: Senior Art Director
Art Director: Adam Daniels
Copywriter: Jameson Miller
ECD: Steve Yee
CCO: Bobby Pearce
The Wonderful Company
Home security’s not just about turning your security on—it’s about turning your worries off. With XFINITY Home’s advanced technology,customers can get the peace of mind they’re looking for at the touch of a button.
Art Director: Leslie Diez
Copywriter: Zachary Hinkle
ECD: Jesse Vendley
ACD: Sam Park + Darren Jeffries
Digitas NY
Work shot and art directed by me in my home studio.
