Jack in the Box’s 2018 social identity comes to life in primary colors pulled straight from the brands icon— Jack Box.
Instagram Story Series based on user behavior. Keep tapping to ruin your diet and screenshot for your Jack in the Box alter ego.
Our audience consisted of Gen Z and Millennial gamers. Two groups that are very nostalgic for the 90s. We reminded them of their love of old skool gaming with fun animations every Thursday. I concepted, illustrated, and animated the series.
Visual Identity is unrolled through evergreen posts throughout the year.
A brand tries really hard to look like it’s not trying hard at all. ‘Tripping Through Time’ is classical art turned into funny visual reworks. ‘Tripping Through Time’ is a product of the Internet™. I was tasked with creating branded memes without third-party content, or the use of people.
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