Associate Creative Director / Art Director based in NYC
SOCIAL Content production
On social media, Jägermeister highlighted their dark aesthetic to help educate their audience on what a #Jagerhalloween was like. These posts encouraged our audience to join the movement by sharing what their dark halloween looked like. Compared to Jagermeister's always-on content, #Jagerhalloween content saw 38.5% higher engagement.
RESULTS
Jägermeister didn’t just embrace the darkness, it had America reaching for it. Earning 33 million impressions, Jägermeister exceeded benchmarks across the board. In under 48 hours, Jägermeister was able to reach a new audience of 242K viewers from our prank and to inspire thousands of comments. This resulted in doubling unaided awareness of the brand from the previous year. We brought back the darkness to Halloween and made history in the process as the first brand to launch an influencer campaign on Facebook LIVE.
